No more broken signatures

The process of implementing email signatures in certain email clients is very complex. As a consequence, email signatures are often displayed incorrectly and can get broken when sent to different email clients.

Let us take a look at some of the most common challenges and solutions that can be successfully tackled by AdSigner, the new all-in-one email signature generator.

1st issue: Time-consuming HTML coding & trial errors

Anyone who wants to have a noticeable, professional email signature can have trouble creating it, especially it they also want to include a banner as this requires a lot of programming knowledge and understanding trial errors. With many classic email signature editors, you can forget about common CSS layout building elements like floats, positioning, even margins and paddings in some cases. Flexbox is a wishful thinking. You are pretty much forced/reduced to use table-based layout and inline styling. Just like in the late 90’s until the CSS2 standard became widely supported and you could use floats, widths and position rules for table-less layouts.

2nd issue: Broken signatures

The procedure for inserting a signature in an email depends on the selected email client. The most common procedures are:

• layout preview copy-paste and
• source code copy-paste.

The first one is simpler; however, it does not copy the source code itself, just the styling and the content, and then the email client itself generates the code. So, we end up with HTML code that is not our own and is therefore completely different. For example, in Outlook pixels become points, empty p tags are inserted for spacing etc. If you send it, this can of course break the signature display in other email clients.

3rd issue: Limited rendering engine

Some email clients are using word engine to render the signatures, which, from feature and standpoint support, is not ideal. For example, because there are no CSS backgrounds, some fancy image heavy sections with text overlays are out of the window, GIF images are not animated, there is limited margin or padding support on certain elements etc.

There is no general standard for email clients that would specify which HTML and CSS components they should support, unlike for example in web browsers. In order to be compatible with as many email clients as possible, you are restricted to a limited set of HTML tags, you should not use inline CSS more than necessary and perform as many tests as possible.

Solved & fully utilised with AdSigner

In order to support the simple and seamless use of email signatures with even the most demanding email clients, we have developed AdSigner.

It helps you get rid of all the time-consuming tasks and possible complications:

• No more HTML coding
• No more inline CSS layout building element
• No more code/email testing
• No more entering clients’ personal data
• No more individual implementing and updates of clients’ email signatures

To avoid broken email signatures the AdSigner platform provides:

1. Professionally designed and pre-tested email signature templates, backed with modern design and the ability to insert and edit graphic elements with easy-to-use tools for colour changing, cropping images, adding filters etc.
2. Instructions for implementing email signatures in all most frequent email clients are detailed and very simple in order to prevent the users from skipping any of the steps required by an individual email client. At the same time the rules enable the less skilled email users to understand and successfully implement the signatures.

If you consistently use the templates and follow all the steps in the instructions, you will not have to worry the next time you send your email with a new email signature. As easy and efficient as ever. With AdSigner. Get your free trial » AdSigner