AdSigner Analytics: Understanding Your Email Signature’s Full Potential
Feb 12 2025
In the digital world, data is invaluable, but so is privacy. At AdSigner, we prioritize your privacy while still providing you with meaningful insights into your email signature’s performance. Unlike traditional tracking tools, AdSigner does not track unique views or unique clicks. This approach is intentional—our platform is built to protect your privacy, ensuring that we do not track who you communicate with or when.
How AdSigner Analytics Works
Instead of identifying individual recipients, AdSigner analytics provides an overview of how effective your email signature is in your communication. Here’s how:
- We track how many times your email is clicked.
- We track how many times your email signature is viewed.
- We do not track or identify who specifically opened your email or clicked on your signature.
This means that if you send an email to "info@company.com", which multiple people have access to, each recipient who opens the email contributes to the total number of views. Additionally, if someone reopens the email multiple times while working on a project, those interactions are also counted. This comprehensive approach reflects the true impact of your email signature across multiple interactions and recipients.
Why This Matters
Traditional tracking methods can be misleading when assessing email performance. AdSigner analytics gives a clearer picture of how powerful your email signature is in your communication strategy. It showcases the reach and repeated engagement with your email signature, rather than focusing on individual interactions.
Customization for Better Insights
If needed, with AdSigner you can exclude specific IP addresses from your analytics data. However, many companies choose not to do so, as internal communication plays a crucial role in organizational success. AdSigner enhances employee awareness at all levels by ensuring that company updates, activities, and innovations are effectively communicated through email signatures.
Email signatures serve as one of the most efficient channels for simultaneously reaching all employees, strengthening team cohesion, and fostering a sense of belonging. Well-informed employees can represent the company more comprehensively, giving them a competitive advantage in the marketplace.
The Power of Evolving Banner Communication
With AdSigner, banner communication evolves over time. If someone opens an email in December, they may see your Happy New Year greeting. If they open the same email in January, they might see a new banner promoting an upcoming product launch, innovation, new service, special offer, or event. Newly acquired accreditations can also be displayed, positioning your company as a market leader and authority in your field.
Considering that your email signature changes dynamically, it makes perfect sense to track total views and total clicks. From the moment an email is first opened, it may have already updated with new campaign messaging, influencing engagement and driving traffic to your website. This ensures that every click and view is a reflection of your most up-to-date branding and communication efforts.
Calculating Value: Your Email Signature’s ROI
To help you understand the value of your email signature engagement, AdSigner calculates its worth based on Cost per Mile (CPM) and Cost per Click (CPC). These values can be configured manually or set to the worldwide average CPM reported by Statista. This metric represents how much you would need to pay via Google Ads, Facebook, or Instagram to achieve the same results in terms of total clicks and views. Essentially, AdSigner provides a cost-effective way to drive traffic and engagement, offering a clear return on investment (ROI) for your email signature marketing efforts.
Deeper Insights with Google Analytics
For even deeper insights, you can integrate your email signature with Google Analytics. This allows you to access even more detailed engagement metrics and user behavior analytics. Check out our blog on how to connect your email signature to Google Analytics here: AdSigner Google Analytics Blog.
Conclusion
AdSigner’s privacy-first analytics ensures that you gain valuable insights without compromising your or your recipient’s privacy. By understanding the reach and engagement of your email signature, you can optimize it to improve your communication strategy.
Your email signature is more than just a name and title—it’s a powerful marketing tool that evolves dynamically, maximizing engagement and brand impact.
Want to unlock your email signature’s full potential? Start using AdSigner today!
